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The creative economy produces an estimated 50–186 million jobs worldwide. SFAN has partnered with the British Council to bring you the SoCreative eLearning Course for entrepreneurs in industries like fashion, music, film, arts and crafts, and photography.
The content for this course was developed by British Council’s partners at the University of Arts London, Henley Business School, Belle and Co, Afrinolly as well as various partners across the continent.
1
Creative entrepreneurship foundations, technology, business planning, marketing, finance, IP, leadership, ethics, branding and sustainability.
2
Strategies for growing creative enterprises, including business promotion, pitching, formal financing, team management, and asset protection.
3
Balancing profit and social impact, social innovation (including human-centered design), pivoting strategies, technology's role, inclusion and sustainability themes, and financing for impact enterprises.
4
Understanding the creative economy, its role in sustainable development, approaches to creative economy policy, and steps for developing or strengthening it.
How Creatives Are Turning Ideas into Impact and Profit in Ghana's New Economy
Ghana's creative economy is generating extraordinary output, but most of it isn't being captured. Fashion contributes $2.42 billion to GDP. Sub-Saharan Africa's recorded music revenues grew 22.6% in 2024, with Ghana playing a key role. UNESCO has inscribed both Kente and Highlife in consecutive years.
The opportunity is real and documented. So is the gap between creative talent and the business infrastructure needed to sustain it.
Drawing on real insights from the ReadyforWork Creative Entrepreneurship Program, this eBook explores:

This course is brought to you through a strategic partnership with the British Council, the United Kingdom's international organization for cultural relations and educational opportunities.
4 Weeks, Blended