Career Path

Digital Marketing

Digital marketing jobs surged pre-pandemic and, with global trade and AI disruptions, are now vastly in demand. Internet penetration and mobile technology advancements drive businesses to invest heavily in digital strategies. Africa’s digital economy is projected to hit $180 billion by 2025, 5.2% of GDP, and $712 billion by 2050. Digital marketers enjoy promising careers, and this course equips you to launch a successful digital marketing career.

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What you will learn?

Fundamentals of Digital Marketing

Evolution of digital marketing and how you must evolve to meet those demands.

Social Media Marketing

Social Media best practices with case studies on leading brands.

Pay Per Click, Email Marketing, Copywriting

Trends, tricks, and insider secrets that helps businesses do more with less.

Conversion Rate Optimisation

Digital Marketing is only essential if the conversions match your ad spend and marketing efforts.

Search Engine Optimization & Content Marketing

How to do SEO the right way and how you tell stories that convert prospects into fans.

AI in Digital Marketing

Artificial Intelligence is revolutionizing digital marketing by enabling hyper-personalized campaigns, predictive analytics, and automated content creation. AI tools analyze vast datasets to optimize ad targeting, enhance customer experiences, and boost ROI. From chatbots handling real-time inquiries to algorithms refining SEO strategies, AI empowers marketers to deliver smarter, data-driven results with unprecedented efficiency.

Experiential learning with
success-based pricing

Better price point than similar programs. Superior value with 10x guaranteed results.

Tuition starts at

¢4,800

Learn in-demand digital skills at subsidized costs.

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Tuition fee refundable if no value is delivered after 7 days of enrolment. Ts & Cs Apply.

Weekly progress reports personalized to each learner.

Access to real projects and custom learning paths.

Dedicated coach support throughout your learning journey.

Lifetime access to SFAN network and platforms.

Platform-generated transcript to demonstrate job readiness.

Uninhibited access to our interactive course framework.

Custom resume at program completion for top students.

A verified certificate upon successful graduation from the program.

Elevator pitch video for select high performing students.

AI-assisted career support to bridge networks.

Program Schedule

Week 0

ONBOARDING

Week 1

FOUNDATIONAL

Week 2

DISCOVERY

Week 3

HANDS-ON

Week 4

UPSCALE

Week 5

CAPSTONE

Week 6

PRESENTATION

6 Weeks, Blended

Experience

Entry-Level
Mid-Level

Must Have

Laptop and a stable internet connection.
15 hours weekly to actively participate.

Bonus Courses

This track has complementary courses, such as Email Writing, Attention to Detail, Design Thinking and How to Apply for Digital Jobs.

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Re-inventing learning Re-inventing learning

Understand how you stack up against your competition.

Level up with tailored learning resources from subject-matter experts.

Build confidence and demonstrate career readiness in ways traditional systems fail to do.

Connect with mentors, recruiters, industry professionals, and co-dreamers, bypassing traditional barriers.

Learn from practitioners

Nana Ama Yankah

10+ years of Digital Marketing experience.

Lisa Glenn Nobles

10+ years of Program Design experience.

Tom-Chris Emewulu

7+ years of Digital Marketing experience.

Testimonies

" I will describe my ReadyforWork experience as impactful. As a recent graduate trying to navigate the job space, I've received the confidence boost I needed from the ReadyforWork digital career accelerator. I highly recommend ReadyforWork to individuals trying to find their feet in the job space. "

Dolly Kpobi,

UX/UI Designer

" ReadyforWork cohort 4 has been a good experience and very insightful. I learned many things I didn't know that I thought I knew initially. I highly recommend this program to anyone who seeks a career in the digital space. "

Girard Boakye-Yiadom,

Digital Marketer

" INVIGORATING! That is how I will sum up my ReadyforWork digital career accelerator program experience. Through the coaching sessions, curriculum and deliverables, I gained confidence in my ability to provide strategic direction for a company's products and services from a User Experience point of view. I highly recommend ReadyforWork career accelerator program to young professionals looking for result-oriented career guidance. "

Diana Osei,

UX/UI Researcher

" I wish I was 18 when I saw ReadyforWork digital career accelerator. I've been in the media and arts industry for 12 years. And I developed a new interest in digital marketing. The best platform I found was ReadyforWork. I learned to believe in myself. I also learned how to use design thinking to drive innovation and essential social media marketing skills to drive sales, enhance audience engagement and build a community around a brand. If you are a young person looking to develop a new set of skills or want to complement your degree or practice, I recommend ReadyforWork digital career accelerator. "

Kezia O. Owusu-Ankomah,

Digital Marketer

" I participated in the SFAN ReadyforWork training in 2018 and it has been one of my greatest opportunities. I gained extensive knowledge and hands on skills that enabled me to secure my current employment at Sirdar Ghana Ltd. "

Shelometh Ampah-Brown,

Business Support Cordinator, Sirdar Ghana.

" ReadyforWork was a turning point in my life. I won the content writing award and was given a Smart Phone gift from Samsung. The program helped me to improve my skills, which resulted in my current employment. Thank you so much, SFAN, for your support! "

Huda Ibrahim,

Program Officer, EPA Ghana

" SFAN gave me the greatest opportunity of my life so far, and that is my current job as a Senior Analyst at the Financial Advisory unit of GFA Consulting Ltd. I am grateful to the SFAN team for the ReadyforWork program and will happily recommend it to all. "