About Go-to-Market Coaching & Networking Session

The ReadyforWork Go-to-Market Coaching & Networking Session, organized by SFAN in partnership with Adjaye Associates, is a high-impact 4-hour session designed for creative entrepreneurs.

The event equips photographers, designers, fashion creatives, filmmakers, digital content creators, and other creative entrepreneurs with practical go-to-market strategies, business development skills, branding techniques, and partnership-building insights — the vital tools needed to commercialize their talent and scale their ventures. Participants will tour the Shippon Offices, gain actionable tools and real-world case studies, and connect directly with professionals across the creative and design ecosystem, including executives from Adjaye Associates.