Career Path

Digital Marketing

Digital Marketing jobs were already spiking before the pandemic. With the disruptions in global trade, digital marketing is now among the most in-demand careers. Companies are desperately looking for ways and means of winning the competition for the consumer's eyeballs.

More so, with a sharp rise in internet penetration and mobile technology evolution, businesses are heavily investing in their digital efforts.Africa's digital economy is expected to reach $180 billion by 2025 (5.2% of GDP) and $712 billion by 2050. Digital Marketers have promising career opportunities, and this course will set you on the right track to launching your Digital Marketing career.

What you will learn?

Fundamentals of Digital Marketing

Evolution of digital marketing and how you must evolve to meet those demands.

Social Media Marketing

Social Media best practices with case studies on leading brands.

Pay Per Click, Email Marketing, Copywriting

Trends, tricks, and insider secrets that helps businesses do more with less.

Conversion Rate Optimisation

Digital Marketing is only essential if the conversions match your ad spend and marketing efforts.

Search Engine Optimization & Content Marketing

How to do SEO the right way and how you tell stories that convert prospects into fans.

Program Schedule

Onboarding

Foundational

Discovery

Hands- on

Upscale

Capstone

Final presentationand graduation.

6 Weeks

Inclusion

Tracks have complementary courses such as Email Writing - for better communication and interaction skills; Attention to Detail - to help you bolster your company's reputation; Design Thinking - to fine-tune your critical thinking abilities; and How to Apply for Digital Jobs - for job application best practices.

Experience

Entry-Level
Mid-career Level

Must Have

Laptop and a stable internet connection. If you don't have those, you must be able to come to our campus to study from our digital classroom (no cost attached).

Earn

Certificate of Completion
Lifetime Access to Course Materials
Coaching from Top-notch Professionals
+ much more

We are re-inventing learning re-inventing learning

Study at your pace and collaborate with co-dreamers and innovators

Work on real-world projects with interactive lessons, get step-by-step guidance, performance reports, and peer support to chart a course for your career.

Get ongoing career coaching from industry experts to move further

Coaching is the oldest learning method where thought leaders quickly pass on their best practices and hacks to the Next-Gen.

Build a portfolio that gives you an added advantage in the job market

ReadyforWork helps you demonstrate your skills to your prospective employer and enables you to nailyour next job interview effortlessly.

Learn from practitioners

Nana Ama Yankah

10+ years of Digital Marketing experience.

Lisa Glenn Nobles

10+ years of Program Design experience.

Tom-Chris Emewulu

7+ years of Digital Marketing experience.

Testimonies

" I will describe my ReadyforWork experience as impactful. As a recent graduate trying to navigate the job space, I've received the confidence boost I needed from the ReadyforWork digital career accelerator. I highly recommend ReadyforWork to individuals trying to find their feet in the job space. "

Dolly Kpobi,

UX/UI Designer

" ReadyforWork cohort 4 has been a good experience and very insightful. I learned many things I didn't know that I thought I knew initially. I highly recommend this program to anyone who seeks a career in the digital space. "

Girard Boakye-Yiadom,

Digital Marketer

" INVIGORATING! That is how I will sum up my ReadyforWork digital career accelerator program experience. Through the coaching sessions, curriculum and deliverables, I gained confidence in my ability to provide strategic direction for a company's products and services from a User Experience point of view. I highly recommend ReadyforWork career accelerator program to young professionals looking for result-oriented career guidance. "

Diana Osei,

UX/UI Researcher

" I wish I was 18 when I saw ReadyforWork digital career accelerator. I've been in the media and arts industry for 12 years. And I developed a new interest in digital marketing. The best platform I found was ReadyforWork. I learned to believe in myself. I also learned how to use design thinking to drive innovation and essential social media marketing skills to drive sales, enhance audience engagement and build a community around a brand. If you are a young person looking to develop a new set of skills or want to complement your degree or practice, I recommend ReadyforWork digital career accelerator. "

Kezia O. Owusu-Ankomah,

Digital Marketer

" I participated in the SFAN ReadyforWork training in 2018 and it has been one of my greatest opportunities. I gained extensive knowledge and hands on skills that enabled me to secure my current employment at Sirdar Ghana Ltd. "

Shelometh Ampah-Brown,

Business Support Cordinator, Sirdar Ghana.

" ReadyforWork was a turning point in my life. I won the content writing award and was given a Smart Phone gift from Samsung. The program helped me to improve my skills, which resulted in my current employment. Thank you so much, SFAN, for your support! "

Huda Ibrahim,

Program Officer, EPA Ghana

" SFAN gave me the greatest opportunity of my life so far, and that is my current job as a Senior Analyst at the Financial Advisory unit of GFA Consulting Ltd. I am grateful to the SFAN team for the ReadyforWork program and will happily recommend it to all. "